Full-cycle international marketing agency for the promotion of small and medium-sized businesses
Pontos Plaza
Restaurant and hotel complex
Marketing support
Restaurant and hotel complex
Pontos Plaza
Marketing support
Pontos Plaza is a 5 star complex located in the very center of Caucasian Mineralnye Vody, including a hotel, a SPA center and a restaurant.
The main task was to build a promotion strategy for the company, form a clear positioning in the market and build a unified system of advertising campaigns.
Goal
Pontosplaza.ru
Instagram
9 stages of achieving a goal
Stages
1
Consultation
We had a consultation. We identified the tasks and goals of comprehensive marketing support for the company.
2
Analysis
Conducted an analysis of the company's current position in the market, target audience, competitors and current marketing efforts.
3
Strategy
Developed a marketing support strategy. We determined goals, tactics and promotion channels.
4
Positioning
Defined brand values. Developed positioning. We distinguished the company from competitors through its USP and promotions.
5
Website
We set up the website and did SEO optimization of the website.
6
Promotion
Developed a concept for promotion on social networks. We set up targeted advertising.
7
Advertising
We launched contextual advertising.
8
Aggregator sites
We built a strategy for working with aggregator sites.
9
Setting up analytics
We set up a CRM system for analytics of all used tools.
In 3 weeks of running Instagram and Facebook we received
results
% increase in enterprise efficiency
130
% Increase in traffic to the hotel restaurant
45
Agreements with regional business communities on events
% Increase in traffic for events in the celebration hall
57
5
Applications organically
“We have been cooperating with the agency for more than 3 years...
Feedback
And every time the DigitalMailyan team achieves its goals within the established time frame. Our company has reached a new level of income and recognition during our collaboration with the agency. We are satisfied with the results, deadlines and budgets spent on services. At the moment we continue to cooperate with DigitalMailyan to increase the profits of our company. Thank you for your work and contribution to the development of our business!"
Pontos Plaza
Director — Konstantin Zafirov
We will create a strategy for promoting the company through various channels and provide a full-fledged team of marketers to work with the project.
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Full-cycle international marketing agency for the promotion of small and medium-sized businesses
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