Full-cycle international marketing agency for the promotion of small and medium-sized businesses
Main Narzan baths
Sanatorium
contextual advertising
Sanatorium
Main Narzan baths
contextual advertising
Main Narzan Baths - a sanatorium located in the historical center of Kislovodsk on Kurortny Boulevard
The main goal of the project was to attract visitors to general procedures by selling vouchers to the sanatorium.
goal
Glavnarzan.ru
Website
7 stages of achieving a goal
stages
1
Consultation
We had a consultation. We determined the tasks and goals of launching contextual advertising.
2
Study
Studying the site, its correct operation both from the computer version and from the mobile device. Providing a list of recommendations for improving speed.
3
Recommendations
Based on the study, we provided a list of recommendations for improving site loading speed.
4
USP analysis
We analyzed the sanatorium product and its USP.
5
Key phrases
We identified key phrases that are used to make requests in search results.
6
Startup companies
We launched advertising text, graphic and media advertising campaigns.
7
Moderation
Conducted moderation of advertising campaigns and analytics, provided reports.
Audience
Stavropol Territory, Kabardino-Balkaria, Karachay-Cherkessia, Chechen Republic, Dagestan, Krasnodar Territory, Rostov Region, Samara Region, Volgograd Region.
Text-graphic advertising campaign on search and text-graphic advertising campaign on search and network
Advertising campaigns
Advertising campaigns were set up for the following purposes
Results of advertising campaigns
results
Impressions
4867
62₽
267
CTR
Cost per click
Main Narzan baths
Average results for the month of launching contextual advertising
4867 – Impressions
347 – Clicks
7.13% – CTR
2.91 – Page viewing depth
1.71 – Average display position
21,719.7 ₽ – Expenses in rubles
62.59 ₽ – Average cost per click
90 – Performing the target action “Press the phone”
20 – Performing the target action “Go to the booking page”
347 – Clicks
7.13% – CTR
2.91 – Page viewing depth
1.71 – Average display position
21,719.7 ₽ – Expenses in rubles
62.59 ₽ – Average cost per click
90 – Performing the target action “Press the phone”
20 – Performing the target action “Go to the booking page”
“We collaborated with DigitalMailyan in setting up contextual advertising...
feedback
V Yandex.Direct. Over the course of 5 months, the team has provided us with a constant influx of applications to the site for general vouchers, as well as taking into account available promotions. We are satisfied with the work. The spent budget and income from advertising companies fully met our expectations. Now we will cooperate on a permanent basis.”
Main Narzan baths
Head of Marketing Department — Olga Khventiliani
We will attract potential and interested customers to the site and increase sales, we will bring your site to the first page in the “Advertisers” section.
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Full-cycle international marketing agency for the promotion of small and medium-sized businesses
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