Full-cycle international marketing agency for the promotion of small and medium-sized businesses
MyMonkey
Children's underwear brand
Targeted advertising
Children's underwear brand
MyMonkey
Targeted advertising
MyMonkey is a Russian brand of children's underwear, founded in 2020
The main goal was to increase the addition of goods to the site’s shopping cart. Set up contextual advertising to attract applications through the website for children’s pajamas.
Goal
My-monkey.ru
Website
4 stages of achieving the goal
Stages
1
Analysis
Conducted an analysis of the target audience and competitors. We identified the desires and needs of the target audience
2
Offers
We worked out sales offers for potential clients of the brand
3
Creatives
Created creatives and texts for advertising based on audience segments
4
Advertisement
We launched advertising campaigns and moderated them during the entire period of work
Within the framework of targeted advertising, 2 goals were used: traffic / conversions
and engagement in messages
and engagement in messages
Goals
Results of advertising campaigns
results
Total transitions to the site
366
38
1,36$
Cost of going to the site
Conversions per product
MyMonkey
Results of targeted advertising of the My Monkey brand
The “Traffic” goal is aimed at attracting visitors to the site to sell goods.
Results of this advertising campaign:
366 – transitions to the site
38 – conversions for the purchase of goods (adding goods to cart)
$1.36 – cost of going to the site
$13.16 – conversion cost
$500 – total advertising costs
A number of advertising campaigns for engagement were also launched. The purpose of these advertisements is to receive direct applications from users on Instagram, What's app.
Results of this advertising campaign:
278 - requests from advertising
$300 – spent
The result of 1 month of work is 278 requests from advertising, an increase in the number of subscribers and, as a result, purchases received for products.
Results of this advertising campaign:
366 – transitions to the site
38 – conversions for the purchase of goods (adding goods to cart)
$1.36 – cost of going to the site
$13.16 – conversion cost
$500 – total advertising costs
A number of advertising campaigns for engagement were also launched. The purpose of these advertisements is to receive direct applications from users on Instagram, What's app.
Results of this advertising campaign:
278 - requests from advertising
$300 – spent
The result of 1 month of work is 278 requests from advertising, an increase in the number of subscribers and, as a result, purchases received for products.
Главные Нарзанные ванны
Средние результаты за месяц запуска контекстной рекламы
4867 - Показы
347 - Клики
7.13% -CTR
2.91 - Глубина просмотра страницы
1.71 - Средняя позиция показа
21 719.7 - Расходы в рублях
62.59 ₽ - средняя цена клика
9 - Выполнение целевого действия «Нажать на телефон»
2 - Выполнение целевого действия «Переход на страницу бронирования»
347 - Клики
7.13% -CTR
2.91 - Глубина просмотра страницы
1.71 - Средняя позиция показа
21 719.7 - Расходы в рублях
62.59 ₽ - средняя цена клика
9 - Выполнение целевого действия «Нажать на телефон»
2 - Выполнение целевого действия «Переход на страницу бронирования»
“We cooperate with DigitalMailyan not only in setting up contextual...
feedback
But and other promotion tools. Every time we turn to them, because... We know that the result will not keep you waiting. Thanks to setting up contextual advertising on our website, we received more than 100 sales in a month, and also reached retailer stores. We continue to cooperate."
My Monkey
SEO — Elena
We will launch advertising campaigns focusing on the target target of the brand. We will involve users in the product and increase sales.
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Full-cycle international marketing agency for the promotion of small and medium-sized businesses
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