Full-cycle international marketing agency for the promotion of small and medium-sized businesses
Denico Group
Construction company
Targeted advertising
Construction company
Denico Group
Targeted advertising
Denico Group is a construction company specializing in the construction of swimming pools and saunas
The main task was to set up targeted advertising taking into account all audiences, and to attract potential participants to the upcoming conference as profitably as possible.
goal
Denico-group.ru
Website
7 stages of achieving a goal
Stages
1
Consultation
We had a consultation. We identified the tasks and goals of launching targeted advertising.
2
Study
We analyzed the project landing page. On the company's landing page with information about the master class, the following indicators were checked: site opening speed, operation of feedback forms, offers, site openability from mobile devices.
3
Edits
Based on the research, it was proposed to make changes to the structure of the landing page. After agreeing on the changes, technical corrections were made on the site.
4
Target audience analysis
We analyzed the target audience and separated it into segments. For each segment they offered their own offer and action.
5
Account analysis
We analyzed the company's Instagram account. They gave recommendations on content funnel related to promotion of the master class.
6
Content
We created creatives and texts for advertising based on audience segments.
7
Launch
We launched advertising campaigns and moderated them during the entire period of work.
Interests
Contacts of company clients; look a like at the contacts of the company’s clients; followers on instagram
Construction and operation of swimming pools, selection, installation and maintenance of equipment; water treatment technology; regulatory and technical documentation; operational documentation and others;
+
Advertising companies were focused onengagement, conversions and sending messages in direct
Advertising campaigns
Results of advertising campaigns
results
Total profit from campaign launches
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648 363₽
Cost of one incoming application
Applications for participation in the conference
49₽
267
"We thank the DigitalMailyan team for their productive work...
feedback
We were able to gather the required number of participants for the master class. We are very pleased with the ratio of the spent budget to the final profit. The result exceeded all expectations. In the future, we plan to collaborate together for other company tasks.”
Denico Group
General Director — Denis Monakhov
We will launch advertising campaigns focusing on the target target of the brand. We will involve users in the product and increase sales.
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Full-cycle international marketing agency for the promotion of small and medium-sized businesses
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