Hostel network

Christal hostel is three Moscow hostels near the metro: Lubyanka metro station, Yugo-Zapadnaya metro station and Savelovskaya metro station

The main task was to attract new visitors to the hostel. Increase the total number of room bookings.

4 stages of achieving the goal

Within the framework of targeted advertising, 2 goals were used: brand awareness and engagement in Instagram/Facebook messages

The goal of “brand awareness” was aimed at creating recognition of the hostel, distinguishing it from a number of competitors

Unique users reached

145000

Cost of each individual application

New followers on instagram

0,05$

300

A number of advertising campaigns for engagement were also launched. The purpose of these advertisements is to receive direct applications from users on Instagram, What’s app. As a result, 178 applications from advertising at a cost of —224.96 $

“The DigitalMailyan team is setting up targeted advertising for our hostel network...

And we are glad that we began to cooperate with this team. Firstly, the advertising settings happened in a short time. Secondly, they always give you recommendations on how to manage your account so that traffic from advertising gives more results. Thirdly, the team clearly identified our USP, which distinguished the hostels from many others (our visitors began to pay attention to this). Fourthly, the number of settlements from social networks (through targeted advertising) increased by 48%. Which can’t help but please!”

Christal Hostel

Hostel network administrator — Irina