Full-cycle international marketing agency for the promotion of small and medium-sized businesses
Business School
PSU Business School
contextual advertising
PSU Business School
Business School
contextual advertising
Receiving applications for courses provided by the Business School
Set up contextual advertising to attract applications through the website for Business School courses.
goal
bs.pgu.ru
Website
6 stages of achieving your goal
Stages
1
Website
We studied the site, its correct operation both with desktop version and with mobile
2
USP
We studied the company’s product and its USP.
3
Requests
We identified key queries for composing advertising campaigns
4
Ads
Developed advertisements with appropriate key queries
5
Advertising
We launched advertising text, graphic and media advertising campaigns
6
Moderation
Moderated advertising campaigns and conducted analytics
Advertising campaigns were configured for search by queries, in the Yandex advertising network by queries and in the interests advertising network
Advertising campaigns
Audiences
Pyatigorsk, Kislovodsk, Georgievsk, Essentuki, Mineralnye Vody, Nalchik, Cherkessk
Results of advertising campaigns
Results
Total impressions
9562
62₽
36
Performing a target action
Average cost per click
PSU Business School
Average results for the month of launching contextual advertising
9562 – Impressions
367 – Clicks
1.75 – Page viewing depth
1.36 – Average display position
20,000 ₽ – Expenses in rubles
54.5 ₽ – average cost per click
36 – Performing the target action “Leave a request”
367 – Clicks
1.75 – Page viewing depth
1.36 – Average display position
20,000 ₽ – Expenses in rubles
54.5 ₽ – average cost per click
36 – Performing the target action “Leave a request”
“We trusted Erene and her team from the very first minute...
feedback
because they were confident in their professionalism. The team outlined a clear promotion strategy and structured all marketing tools for the development of the Business School. Together we launched online courses and a large-scale forum. We are 100% satisfied with the cooperation!"
PSU Business School
School director — Mkheidze Liya Revazovna
We will attract potential and interested customers to the site and increase sales, we will bring your site to the first page in the “Advertisers” section.
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Full-cycle international marketing agency for the promotion of small and medium-sized businesses
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