Amram Paytyan
Plastic surgeon
Targeted advertising
Full-cycle international marketing agency for the promotion of small and medium-sized businesses
Plastic surgeon
Amram Paytyan
Targeted advertising
Attract patients to free consultations for surgeries
Launch advertising on the registered Instagram account using the goals “engagement” and “leads” and receive the first applications within the first days of launching campaigns.
goal
@dr_paytyanevn
Instagram
4 stages of achieving the goal
stages
1
Analysis
Conducted an analysis of the target audience and competitors. We identified the desires and needs of the target audience
2
Offers
We worked out offers for each of products and doctor services
3
Creatives
We created creatives and wrote texts for advertising based on audience segments
4
Advertising
We launched advertising campaigns and moderated them during the entire period of work
Results of advertising campaigns
results
Unique users reached
1351
167
76
Facebook page tagging
Applications per month for free consultation
Plastic surgeon Amram Paytyan
Average results per month of launching targeted advertising
Within the framework of targeted advertising, 2 goals were used:
— brand awareness
— engagement in Instagram/Facebook messages
The “brand awareness” goal was aimed at building facial recognition
doctor, his competencies, and working conditions.
It should be used when a brand/specialist launches advertising for the first time
on Instagram and Facebook platforms.
Results of this advertising campaign:
— 76 page likes on Facebook
— response cost — 0.40 $
— unique users reached — 1351
A number of advertising campaigns were also launched to engagement. Data Purpose
advertisements, receive direct applications from users on Facebook, Instagram,
What's app
As a result, the following results were obtained:
— 28+101+38 = 167 applications from advertising
— spent — 224.96 $
The result of 1 month of work —167 applications from advertising, an increase in the number
subscribers and, as a result, received entries for operations.
— brand awareness
— engagement in Instagram/Facebook messages
The “brand awareness” goal was aimed at building facial recognition
doctor, his competencies, and working conditions.
It should be used when a brand/specialist launches advertising for the first time
on Instagram and Facebook platforms.
Results of this advertising campaign:
— 76 page likes on Facebook
— response cost — 0.40 $
— unique users reached — 1351
A number of advertising campaigns were also launched to engagement. Data Purpose
advertisements, receive direct applications from users on Facebook, Instagram,
What's app
As a result, the following results were obtained:
— 28+101+38 = 167 applications from advertising
— spent — 224.96 $
The result of 1 month of work —167 applications from advertising, an increase in the number
subscribers and, as a result, received entries for operations.
“I contacted DigitalMailyan to promote my account...
feedback
as a plastic surgeon in Armenia. We have been working for more than a year and continue cooperation. I’m satisfied: when patients come from Instagram, they recognize me. He also transferred his account in Russia and Europe to the team work. I trust the guys and I’m confident that we’ll continue to cooperate for a long time."
Amram Paytyan
Plastic surgeon — Amram Paytyan
We will launch advertising campaigns focusing on the target target of the brand. We will involve users in the product and increase sales.
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Full-cycle international marketing agency for the promotion of small and medium-sized businesses
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